LET'S SHAPE WHAT'S NEXT IN MUSIC, TOGETHER.

We are a new kind of record label where music lovers and artists come together to elevate new and emerging music. Our platform is designed to bring this democratized vision to life, making connection, community, and collaboration through music easier than ever.

OUR MISSION & HOW WE MAKE IT HAPPEN

Empower Artists We help emerging talent gain visibility, connect with fans, and grow their careers with organic and paid promotions backed by the community.

Artists can Add their tracks to Fankee, sell a portion while retaining majority ownership, and enjoy both organic and paid promotion.

Inspire Music Lovers We provide an opportunity for fans to be part of something bigger, discover new music, support the artists they love to help shape their future.

Music Lovers can Side step popular algorithms—be first to hear and spread the word about fresh tracks: share with friends, easily add to your socials, or own a piece of the track!

Cultivate Community Build a personal connections among music lovers via enhancing collaboration and interaction with others music lovers.

Community can Follow other music lovers and co-owners, comment, play competitions, see others social media content and connect with artists.

Concert crowd with raised hands in orange lighting

OUR STORY

In today’s world, the gates to the music industry are wide open—artists have a chance to reach a global audience like never before. But while everyone has a microphone, how do you ensure your voice is actually heard? It’s like performing in a stadium and no one is listening. Even with the world’s stage at their feet, many artists find it harder than ever to break through. The traditional labels that once held the keys to success are no longer the sole gatekeepers. Today, success is driven by social media, yet many artists—especially emerging ones—struggle to build that success from scratch making it nearly impossible to get noticed. And even when they do, they’re often forced to give up a large portion of their music rights, just to get a seat at the table. That’s where Fankee comes in. We believe in the power of the community: no more traditional gatekeepers, as music lovers themselves become the drivers of an artist’s success. We open the process to music lovers, allowing artists to gain the exposure they deserve without giving up control. At Fankee, we’re building a new era where artists and their fans work together as a community to shape the future of music.

Who’s Behind Fankee?

We’re a diverse team of music lovers, global producers and DJ icons, and seasoned record label professionals, with years of experience spanning from Warner Music Italy to Ultra music Group.

Our goal? To change the music scene by giving artists and music lovers more control.

Fankee Logo
Concert background

In case you were wondering...

Why Artists Choose Fankee

Maintain majority ownership

Artists signed to Fankee retain 50% of the track rights—something you won’t find with traditional record labels.

Direct support from fans

Artists can sell a portion of their music directly to fans, with 20% of the track divided into shares that multiple fans can buy or win and own.

enhanced organic promotion

We provide fans with the tools and incentives to share your tracks on socials, cultivating organic promotion to expand your reach.

Paid promotion

The funds generated will go towards paid promotion, with profits used to fuel further growth as your track gains streams and value.

Artist advance

Once you’ve sold enough music portions and met the quota, you’ll receive a cash advance from Fankee—money you can use however you like.

Rise above the rest and get noticed.

Sound interesting? Apply today.

Wave background

WHY MUSIC LOVERS CHOOSE FANKEE

SUPPORT ARTISTS DIRECTLY AND AUTHENTICALLY

CUT THROUGH THE NOISE

Finally, a way to cut through the online noise and discover a catalog of new and emerging music.

REWARDED FOR SHARING

If you already post tracks or create content, keep doing it—just with Fankee, you'll get rewarded in return.

BUILD PERSONAL CONNECTIONS

A space to bond over music with others.ou can follow other music lovers on Fankee, interact with them, and participate in competitions.

CO-OWN MUSIC YOU LOVE

Discover the next hit and become a co-owner, with the potential for your investment to grow.

FREE STREAMING

Creating an account is free—no subscriptions, no payments required.

WANNA JOIN THE COMMUNITY? IT'S FREE!

Our Press

Profile image

djlifemag

Meet Fankee: The World's First Community-Driven Music Label

"Social media now defines what becomes a hit, and who rules social media? The community," says CEO & founder, Giacomo Pellegrini.

Profile image

datatransmission

Introducing Fankee: The Label That Turns Fans into Co-Producers

Fankee, the world’s first community-driven music label, is taking the music world by storm. Launched this October by Italian entrepreneurs Giacomo Pellegrini and Dario Pozzi, Fankee is redefining what it means to be a music fan.

Profile image

MusicIs4Lovers

INTERVIEW: FANKEE FOUNDER GIACOMO PELLIGRINI SPEAKS ABOUT COMMUNITY-DRIVEN LABEL & EXPANSION PLANS

The story of music promotion has come full circle. In the ’90s, EDM producers would hold headphones up to telephone receivers, sharing their latest tracks with contacts across continents. Today, TikTok creators hold phones up to their audiences, turning tracks into viral sensations. This evolution hasn’t gone unnoticed by Giacomo Pellegrini, founder and CEO of Fankee, who alongside veteran EDM producer Dario Pozzi, is revolutionizing how emerging artists break through in the digital age.

Profile image

MusicBiz

'Portare i fan nell’industria’: come funziona Fankee

La finanza, qui, non c’entra. Il fondatore e CEO di Fankee, Giacomo Pellegrini (nella foto) - laurea alla Bocconi e master alla Staford University, con trascorsi professionali come data e financial analyst nei settori finanziari e industriali - ci tiene a metterlo in chiaro subito.

Profile image

Your EDM

Community-driven imprint Fankee discuss their business model's success, AI & what they've got in the pipeline

Fankee is the world's first community-driven record label revolutionizing the music industry. Established in May 2024 by Giacomo Pellegrini (CEO and founder) and Dario Pozzi (co-founder, EDM producer), Fankee has turned the music industry on its head with its business model that turns listeners into stakeholders and co-producers of the music they love.

JOIN THE COMMUNITY

Fankee Logo